Fieldnote2024
Supply-Side Prospecting for a Marketplace
Outreach aimed at the trade press their sellers read, not the tech press their investors read.
+67 domains
Two-sided marketplace, and every previous campaign had chased buyer-side coverage. The constraint was supply — they needed sellers, and sellers do not read TechCrunch.
Moving the target list to trade publications dropped the average DR of each placement and raised the referral traffic per placement by roughly four times.
- Link Building
- Digital PR