FAQ
The things people ask before the first call — timelines, vetting, reporting, and what it costs. Answered the way I would answer them on a call.
Every one of these is something a competing proposal will offer you. They are all deliverable, right up until the point where they cost you the profile.
A ranking position
Nobody controls the result page. What I control is the quality of what points at you, and I will show you that every month rather than a number I cannot move on demand.
A fixed number of links
Committing to a count means placing the eighth link somewhere I would not have placed the first. The range is the honest version.
Placement on a named publication
I can tell you the tier and the vetting standard. Any specific masthead depends on an editor I do not employ, and promising one means paying for it.
Results in the first month
Month one is audit, prospecting, and pitches that have not landed yet. A campaign that shows movement in week three was measuring something else.
Recovery from every penalty
Most, not all. Some profiles are past the point where a disavow helps and the honest advice is a new domain — I would rather say that at the enquiry than bill three months to find out.