Tanzeel

Summary

SEO specialist with six years in editorial link acquisition, focused entirely on guest posting and link building for B2B SaaS, fintech, and health brands. 120+ placements landed on sites in the DR 50–90 range, at a 34% pitch-to-placement rate against an industry norm in the single digits. Works a small book of retained clients rather than a volume pipeline, and reports on the pitches that failed alongside the ones that landed.

Experience

1. Independent SEO Consultant

   2023 — Present

   Self-employed — Lahore, PK (Remote)

   Retained link acquisition for six clients across SaaS, fintech, and health.

   • —Landed 120+ editorial placements to date, typical DR 50–90, all on sites with existing organic traffic in the client's category.
   • —Held a 34% pitch-to-placement rate by vetting and reading every prospect site before pitching it, against a 4–8% industry benchmark.
   • —Grew one B2B SaaS client's referring domains from 28 to 61 in nine months, with non-brand organic sessions up 143% over the same period.
   • —Retained all four founding clients from year one through to the present, with a waiting list running roughly a quarter ahead.
   • —Ran link profile audits and disavow work for inherited backlink profiles, including two recoveries from manual actions.
   • —Reported monthly with live URLs, traffic figures, and the pitches that went nowhere — so spend could be cut off dead verticals early.

2. Senior Outreach Lead

   2022 — 2023

   Mid-size digital marketing agency — Lahore, PK

   Led a team of four on link acquisition across 20+ client accounts.

   • —Rebuilt the outreach process around per-site research, lifting placement rate from ~4% to 34% while cutting send volume by half.
   • —Tripled monthly placements delivered with the same headcount by replacing templated mail-merge with researched pitches.
   • —Managed and trained a team of four outreach specialists, including the vetting rubric still used to qualify prospects.
   • —Built the prospect scoring model — traffic, topical relevance, editorial standards, and outbound link patterns — that gated every pitch.
   • —Cut placement attrition to near zero: no delivered link from this period required cleanup at six-month review.

3. Outreach Specialist

   2020 — 2022

   Mid-size digital marketing agency — Lahore, PK

   High-volume link building across e-commerce and affiliate accounts.

   • —Executed 40+ daily outreach pitches across a rotating book of 15 client accounts.
   • —Built and maintained prospect databases of 5,000+ vetted domains segmented by vertical and editorial policy.
   • —Managed editor relationships end to end — pitch, draft, revision, and placement confirmation.
   • —Introduced placement-rate tracking to a team that had been reporting on sends, which surfaced the case for the process rebuild that followed.

4. Freelance Copywriter

   2019 — 2020

   Self-employed — Lahore, PK (Remote)

   • —Wrote 40+ product pages, blog series, and landing pages for e-commerce and agency clients.
   • —Moved into search after repeated ranking briefs, self-training on backlink analysis and SERP competitor research.

Skills

Tools

• Ahrefs,
• Semrush,
• Moz,
• Majestic,
• Screaming Frog,
• Google Analytics 4,
• Google Search Console,
• Hunter.io,
• Pitchbox,
• BuzzStream,
• Notion,
• Airtable

Education

• BSc (Hons) English Literature

  University of the Punjab — Lahore, PK

  2015 — 2019

Certifications

• Google Analytics 4 Certification

  Google Skillshop

  2024

• Advanced Link Building

  Ahrefs Academy

  2023

• Technical SEO Certification

  Semrush Academy

  2022

Languages

• EnglishFull professional proficiency
• UrduNative
• PunjabiNative