Tanzeel

Summary

SEO specialist with six years in editorial link acquisition, focused on guest posting, link building, and SEO content for B2B SaaS, home services, real estate, web design, and specialist Australian businesses. 541 tracked placements delivered across 14 client accounts, alongside 19 documented article drafts across four content-only records. Works a focused client book rather than a volume pipeline, and reports on the pitches that failed alongside the ones that landed.

Experience

1. Independent SEO Consultant

   2023 — Present

   Self-employed — Steinfurt, Germany (Remote)

   Link acquisition and SEO content production across 18 documented client accounts.

   • —Delivered 541 tracked editorial placements across 14 client accounts, with source and final URLs retained wherever the supplied record includes them.
   • —Ran the largest single-client program to 190 placements for a SaaS client, and a 127-placement program for a home services client — both on a monthly cadence.
   • —Kept a live backlink management sheet per client — anchor text, source URL, and final live URL — so every placement was auditable, not just reported.
   • —Retained clients across multi-year campaigns, several running monthly placements from 2023 through to the present.
   • —Tracked and replaced rejected or unpublished placements as sites pulled or repriced posts, keeping each client's delivered count accurate.
   • —Reported monthly with live URLs and placement counts per client — so spend could be cut off underperforming sources early.

2. Senior Outreach Lead

   2022 — 2023

   Mid-size digital marketing agency — Lahore, PK

   Led a team of four on link acquisition across 20+ client accounts.

   • —Rebuilt the outreach process around per-site research, lifting placement rate from ~4% to 34% while cutting send volume by half.
   • —Tripled monthly placements delivered with the same headcount by replacing templated mail-merge with researched pitches.
   • —Managed and trained a team of four outreach specialists, including the vetting rubric still used to qualify prospects.
   • —Built the prospect scoring model — traffic, topical relevance, editorial standards, and outbound link patterns — that gated every pitch.
   • —Cut placement attrition to near zero: no delivered link from this period required cleanup at six-month review.

3. Outreach Specialist

   2020 — 2022

   Mid-size digital marketing agency — Lahore, PK

   High-volume link building across e-commerce and affiliate accounts.

   • —Executed 40+ daily outreach pitches across a rotating book of 15 client accounts.
   • —Built and maintained prospect databases of 5,000+ vetted domains segmented by vertical and editorial policy.
   • —Managed editor relationships end to end — pitch, draft, revision, and placement confirmation.
   • —Introduced placement-rate tracking to a team that had been reporting on sends, which surfaced the case for the process rebuild that followed.

4. Freelance Copywriter

   2019 — 2020

   Self-employed — Lahore, PK (Remote)

   • —Wrote 40+ product pages, blog series, and landing pages for e-commerce and agency clients.
   • —Moved into search after repeated ranking briefs, self-training on backlink analysis and SERP competitor research.

Skills

Tools

• Ahrefs,
• Semrush,
• Moz,
• Majestic,
• Screaming Frog,
• Google Analytics 4,
• Google Search Console,
• Hunter.io,
• Pitchbox,
• BuzzStream,
• Notion,
• Airtable

Education

• BSc (Hons) English Literature

  University of the Punjab — Lahore, PK

  2015 — 2019

Certifications

• Google Analytics 4 Certification

  Google Skillshop

  2024

• Advanced Link Building

  Ahrefs Academy

  2023

• Technical SEO Certification

  Semrush Academy

  2022

Languages

• EnglishFull professional proficiency
• UrduNative
• PunjabiNative