012026
Ledgerly
Authority Build for a Fintech SaaS
Twelve-month editorial placement programme targeting comparison and review intent.
- Guest Posting
- Digital PR
28 → 61
Domain Rating
Portfolio
294
referring domains earnedNone of them bought.The three below are written up end to end — what was tried, what failed, and what the numbers actually mean. The rest are listed under them.
Ledgerly
Twelve-month editorial placement programme targeting comparison and review intent.
28 → 61
Domain Rating
Northsend
Links pointed at commercial category pages rather than the blog, where the revenue actually was.
+184%
Organic revenue
Confidential
Disavow, re-earn, and rebuild after an aggressive agency left a toxic profile behind.
5 months
To full recovery
120+
DR 50–90
1 in 9
4–8
Twelve months of prospecting
Every domain that entered the pipeline — pulled from the SERPs that mattered, not bought as a list.
Refused before the pipeline. Pick a reason for the count.
Why sites left here
Real organic traffic, trending flat or up, in a category the client actually competes in.
1,530 left at this stage. Pick a reason to see its share.
Why sites left here
Editorial standards, outbound patterns, and who else they have published recently.
372 left at this stage. Pick a reason to see its share.
Why sites left here
Pitched, drafted, revised, and live. The number the client is actually paying for.
160 left at this stage. Pick a reason to see its share.
Where the rest were lost
A sample — 8 of 120+
Payments Quarterly
The Reconciliation Desk
Facilities & Estates Review
Workwear Standards Monthly
Clinical Practice Digest
Field Supply Journal
SaaS Operators Weekly
The Independent Retailer
Ledgerly — 8 stages, 14 weeks
Not from a list. I pulled every domain linking to the top three results for “reconciliation software comparison”, and this one appeared against two competitors but never against Ledgerly.
What nearly stopped it
DR 74 and no named editor anywhere on the site — masthead was a generic inbox.
Next
Three of these engagements are written up end to end — what was broken on arrival, what I actually did, and what moved. Including the parts that did not.
Worked together?
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