One client. Two clear sides of the line.
The agency keeps the relationship, strategic authority, and final approval. I own the delivery decisions that should not become an account manager's second job.
The agency
Set the client outcome
Share the commercial pages, market, known constraints, promises already made, and anything the client must never be associated with.
Tanzeel
Read the site and profile
Baseline the target pages, existing links, ranking competitors, and what previous acquisition has already made risky or redundant.
The agency
Approve priorities and no-go rules
Confirm which pages matter, which claims are cleared, and which publications, competitors, or sectors stay off the list.
Tanzeel
Build the prospect and angle map
Qualify publications, assign target pages and anchor intent, then attach an editorial angle before anything is pitched.
The agency
Keep the client relationship
Run the client calls and approvals in your existing workflow. I stay off the call unless specialist support is explicitly useful.
Tanzeel
Run the editorial work
Handle outreach, replies, drafting, editor revisions, placement, and the judgement calls that should not be pushed back to an account manager.
The agency
Present the work under your brand
Use the supplied report directly or fold it into your own client deck. The format is agreed before the first reporting cycle.
Tanzeel
Maintain the evidence underneath
Record every live URL, anchor, target page, publication date, in-flight opportunity, rejection, and next decision by account.
What your client sees.
Branded live-link ledger
A client-ready record of URLs, anchors, target pages, dates, and placement status in the agency's preferred format.
Account-level narrative
A short explanation of what landed, what is still moving, what failed, and what the next cycle changes.
Approval-ready prospect list
Publication, relevance, traffic context, target page, and the reason the opportunity belongs in this account.
Early issue flags
Thin target pages, risky history, impossible promises, or market constraints are surfaced before they become a client-facing surprise.
What sits behind it.
Prospect research
Traffic trends, topical history, editors, outbound patterns, account overlap, and prior contact are checked before a pitch exists.
Editor correspondence
Pitches, replies, objections, follow-ups, and publication calendars are handled without routing every thread through the agency.
Draft and revision control
Briefs, articles, source material, editor changes, and link placement are carried through to publication.
Rejection intelligence
Dead angles and closed verticals are reported and removed from the next cycle instead of being hidden behind send volume.
White-label should not mean invisible risk.
01
Account firewalls
Competing clients do not receive the same prospect list, pitch angle, or editorial opportunity. Overlap is checked before approval, not after outreach.
02
No invisible subcontracting
The research, outreach, and writing standard sold on this page is the work delivered. It is not passed into a cheaper fulfilment queue behind the agency.
03
Capacity agreed first
Active accounts, markets, and expected cadence are fixed before kickoff. New client work is not silently absorbed into an already full retainer.
04
Permission before proof
The agency or its clients are not named publicly, quoted, or turned into a case study without written approval.
04Published proof
The published agency engagement ran eleven client accounts in parallel under the partner's reporting. Several accounts competed, so publication lists and angles were separated by client rather than recycled across the programme.
One programme is proof of the operating model, not a promise that every agency should start at the same account count.
Lumin PDF / 2024
Document-software backlink campaign
190
Recorded campaign rows
The supplied portfolio contains 190 campaign rows for Lumin PDF, 185 unique final URLs, and incomplete country coding. It covers document editing, eSign APIs, PDF merging, security, collaboration, and business workflow topics.
Current backlink status, rankings, traffic, conversions, and revenue were not supplied, so this record reports the export rather than verified performance.
- Backlink delivery
- Guest-post placements
- Campaign tracking
Fixed retainer. Four inputs decide the scope.
Agency delivery is not priced per link. The quote follows the operating load and the review burden, because those are what determine whether the standard can be maintained.
- Active accounts
- How many start together, how many may rotate in, and whether any compete in the same market.
- Service mix
- Guest posting, commercial link building, audits, or a defined combination by account.
- Markets
- Countries, languages, verticals, publication tiers, and sectors with additional review requirements.
- Reporting layer
- Raw delivery ledger, fully branded report, or data shaped for the agency's existing dashboard.
Not the right fulfilment model when...
- The resale margin depends on bulk paid inventory or a fixed link quota regardless of publication quality.
- Named publications, exact DR scores, or guaranteed rankings have already been promised before prospecting.
- Competing client accounts are expected to share the same opportunities without disclosure.
- The agency needs a silent vendor to agree with a broken strategy rather than flag it before delivery.
Async by default. Available when the handoff needs a person.
Based in Steinfurt, Germany and set up for agencies across the US, Canada, the UK, and Europe. Most approvals and reporting move through shared documents; overlap calls are scheduled around the agency team when a written handoff would slow the decision down.
- 01One operating contact on each side
- 02Written weekly status by active account
- 03Monthly review or async summary
- 04Commercial scope and invoicing in USD
The questions that change the partnership.
Start with the account map
Need delivery capacity without adding another client-facing team?
Send the number of active accounts, the markets they compete in, and what has already been promised. The first reply will flag conflicts, realistic capacity, and what a pilot should include.
Brief the agency partnershipProof, delivery, and reporting
Published proof
White-label outreach for eleven accountsThe short engagement record, including how competing accounts were separated.Delivery standard
Editorial guest posting in fullProspecting, outreach, drafting, approvals, exclusions, and reporting.Reporting
Reporting that survives a CFOWhy the handoff has to explain decisions, not only list live URLs.