01
SaaS companies
Products whose buyers search the problem long before they search the category.
In the record
- Lumin PDF
- CloudCall
- Agistix
Service 03Profile diagnosis
A manual backlink audit for inherited, declining, or penalised domains — with evidence for what to keep, what to investigate, and what to remove from the next plan.
6 of 18 links flagged after manual review, not a tool score
Manual review of an inherited or declining profile — what to keep, what to investigate, and what to remove before anything new is built.
The same flag applied whether the domain is genuinely dangerous or simply unfamiliar to the tool that scored it.
Nobody can say when a suspicious cluster arrived, which makes it impossible to connect it to a traffic change with any confidence.
Networks, sitewide links and shared outbound behaviour matter more than any single domain's score — and a row-by-row export cannot show that.
Everything flagged gets disavowed, including links that were doing no harm and quietly removing useful signal along with the risk.
Urgent cleanup, passive monitoring and future acquisition conditions, all handed over with the same priority.
A risk decision that affects the domain's recovery, made entirely by an automated column nobody opened to check.
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01
Products whose buyers search the problem long before they search the category.
In the record
02
One chain per market: the service, the city, a topic that belongs to both.
In the record
03
Service-area pages that each need their own authority, not one campaign stretched thin.
In the record
04
Community and development pages, where the market name is the search.
In the record
05
Category pages competing against directories and every other agency in the city.
In the record
Access, exports, known campaigns, migrations, traffic changes and any manual-action history put on one chronology before anything is classified.
Domains, anchors, targets, networks and acquisition spikes grouped so the profile reads as behaviour rather than isolated URLs.
Industry, market, acquisition history and the date of any traffic loss are set before a single link is labelled risky or safe.
Material domains opened, ownership and outbound patterns checked, and ambiguous cases separated from clear risk.
Included where the evidence justifies it — never as a default artefact for a package that expects one.
Urgent cleanup, monitoring, internal fixes and the conditions required before acquisition restarts, ordered rather than flattened into one list.
ResultA verified live URL, logged against the campaign.
Every row is an artefact — something you are holding at the end of a week. None of them is an outcome, because an outcome is not something a supplier can hand over.
Domains, anchors, destination pages, acquisition patterns, loss timing and competitor context covered in one pass.
Access, exports, known campaigns, migrations and traffic changes placed on one chronology before classification starts.
Flagged domains grouped by reason and confidence, with manual evidence attached to the decisions that actually matter.
Material domains opened and checked by hand — the review's own evidence, not a summary of a tool's opinion.
The subset of flagged domains where the pattern, not a single score, supports treating them as genuine risk.
Included only where the evidence justifies it, so a client is never asked to remove signal that was doing no harm.
Cleanup, monitoring, on-site dependencies and the conditions required before acquisition restarts, ordered by priority.
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Audits investigate a profile rather than add to the delivery record, so this page cites one related account rather than summing placements — the record's figures belong to the acquisition services above.
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Tracked placements
What the review checked
San Diego plumbing and service-area pages. One product, opened into the questions its buyers were already asking somebody else.
See the delivery ledgerNo. A disavow is included when the evidence supports it, not because the package needs an artefact. Many strange-looking links can be ignored safely; unnecessary disavowal can remove useful signals.
No. A decline can involve content, technical changes, competitors, demand or algorithms as well as links. The audit narrows the evidence and defines the next action; it cannot control Google's response.
Not inside this scope. The audit supplies the evidence, cleanup record and recovery roadmap. A reconsideration request can be scoped separately if the case genuinely requires it.
Yes, as a separate engagement once the baseline is understood. In some cases the right answer is to pause acquisition until cleanup or on-site work is complete.
That is reported as the finding. A short cleanup list and a clear baseline is a better outcome than a padded disavow file manufactured to justify the engagement.
A tool can flag a pattern; it cannot tell you whether a domain is relevant to this business or whether a strange anchor is dangerous in the context of the whole profile. Material domains here are opened and reviewed by hand before anything is classified.
Full findings typically land in two to three weeks, covering the timeline, classification, manual review and the roadmap. Complex or long-lived profiles can run longer — that is scoped at the outset, not discovered partway through.
No. No audit can promise that a manual action will be lifted or that a decline reverses. What it guarantees is a defensible baseline: evidence for what to keep, investigate, and remove before anything new is built.
Still something here unanswered?
Send the question with the domain and the page it is about. It is read the same day, by me — there is no auto-responder.
Start here
Send the domain, the date the problem became visible, and any known campaign history. The reply says what evidence is needed before an audit is scoped.