01
SaaS companies
Products whose buyers search the problem long before they search the category.
In the record
- Lumin PDF
- CloudCall
- Agistix
Service 04Signal planning
Six anchor types planned as a distribution rather than repeated as one phrase, because a profile weighted onto a single anchor stops reading as something an editor chose.
Same number of links. One of these was planned.
Branded, service, location, product, partial-match and contextual anchors, planned as a mix rather than repeated as one phrase.
The single clearest signal that a profile was assembled rather than earned, and the easiest one to see from outside.
Chosen while drafting, by whoever happened to be writing, with no view of what the last thirty were.
Real citations use your name. A profile with none is missing the most natural thing in it.
Every link carrying the target keyword, which is a pattern no editorial process would ever produce.
A location anchor pointing at a national page, or a service anchor pointing at a homepage.
The distribution is whatever it happened to become, and nobody could tell you what it is today.
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01
Products whose buyers search the problem long before they search the category.
In the record
02
Service-area pages that each need their own authority, not one campaign stretched thin.
In the record
03
One chain per market: the service, the city, a topic that belongs to both.
In the record
04
Category pages competing against directories and every other agency in the city.
In the record
05
Community and development pages, where the market name is the search.
In the record
06
White-label delivery under your brand. No named account in the record; /for-agencies has the terms.
Not in the record
How white-label delivery runsThe current distribution first. A plan written without it is a plan to make an existing imbalance worse.
Which page each type of anchor is allowed to point at. A location anchor belongs on a location page or it contradicts itself.
Branded leads, because branded is what a profile acquires naturally when people cite you by name. Exact match is the smallest share, not the largest.
Real phrasings, not a keyword with modifiers bolted on — the sentence has to survive being read aloud by an editor.
Each placement takes an anchor from the plan rather than inventing one, and the remaining balance moves with it.
The distribution checked as a set, not as a list of individual decisions that each looked reasonable at the time.
ResultA verified live URL, logged against the campaign.
Every row is an artefact — something you are holding at the end of a week. None of them is an outcome, because an outcome is not something a supplier can hand over.
What the anchors currently say, grouped by type and by destination. The starting point, stated before anything is added to it.
Every page in scope with the anchor types it is eligible for. This is what stops a city anchor landing on a national page.
Shares across all six types, summing to the whole profile. A set that does not sum to a profile is a chart of something that does not exist.
Actual phrasings per type and per page, enough of them that no two placements in a month have to reuse one.
Which anchor each live link spent. Recorded at placement time, because reconstructing it afterwards is guesswork.
What the distribution looks like now against what it was planned to be, so drift is visible while it is still small.
Anchor text stored beside the target page and the live URL, which is what makes any of the above checkable by somebody else.
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14
8
190
Read from the supplied delivery record, which stores the anchor phrase and its destination for every placement. How each phrase is classified is a reading, not a field in the sheet.
31
Tracked placements
Anchor variants in the record
San Antonio web design and conversion. One product, opened into the questions its buyers were already asking somebody else.
See the delivery ledgerBy what a profile acquires when nobody is steering it. Branded anchors lead, because that is how people actually cite a company. Exact match takes the smallest share, because it is the one that never occurs naturally in quantity.
You can, and your input on how the product is described is genuinely useful. What does not work is a keyword list applied verbatim — the point of the plan is that no single phrase takes a share that gives the profile away.
Branded, service, location, product, partial match and contextual. Every anchor in a campaign is one of them, and the plan is a set of shares across all six rather than a preference for any one.
It has to be true about the page. A location anchor on a national page is a small lie that costs nothing individually and looks like a pattern across forty placements.
Then the plan starts by correcting it, which usually means several months where almost nothing exact-match goes out. Adding a balanced distribution on top of an unbalanced one leaves you with an unbalanced one.
Yes. Anchor, target page and final live URL sit in the same row of the campaign record, which is what makes the distribution something you can audit rather than something you are told.
Yes, and they are a real part of the mix rather than filler. The record contains plenty of them, because a profile where nobody ever links the bare domain is a profile nobody built by accident.
No. Anchor text is one input among many and no distribution guarantees a position. What it is accountable for is a profile that still reads as editorial when somebody looks at it as a whole.
Still something here unanswered?
Send the question with the domain and the page it is about. It is read the same day, by me — there is no auto-responder.
Start here
Send the domain and the pages that matter commercially. The reply describes the distribution as it stands and where it is carrying a pattern it should not.