Terms of Service

These terms govern your use of this website: reading it, browsing the case studies, and sending an enquiry. By using the site you accept them. If you do not, the remedy is simply to stop using it.

These are not the terms of a client engagement. Paid work runs on a separate written agreement covering scope, fees, deliverables, and termination. Nothing on this page replaces it, and nothing on this page is a substitute for reading it.

That distinction matters in both directions. It means a page here cannot quietly impose a term on work you have contracted for, and it means nothing you read here commits me to a piece of work either.

Trading as

Tanzeel

Legal name

[Registered legal name]

Form

[Sole proprietor / registered company]

Based in

Löffel str. 14A, 48565 Steinfurt, Germany

Contact

hello@tanzeel.com

This is an independent practice rather than an agency. Where these terms say "I", that is who they mean.

You are welcome to read anything here, quote it with attribution, and link to it from anywhere. No permission is needed for any of that.

What is not welcome is short and predictable:

• Scraping the site at volume or otherwise placing an unreasonable load on it.
• Republishing the writing as your own, in whole or in substantial part, with or without an AI rewrite in between.
• Attempting to reach the admin area or any part of the site that is not publicly linked.
• Using the contact form for unsolicited pitches, list-building, or automated submissions.

The last one deserves a note, given what I do for a living: I have no objection to a genuine outreach email. I object to the automated kind, which is the same position this site takes publicly on how outreach should be done.

The writing, the case studies, the design, and the code of this site are mine and are protected by copyright. Reading them grants no licence beyond ordinary use of a website.

Quoting is fine. A paragraph with attribution and a link, in an article or a deck, needs no permission and is genuinely welcome. Wholesale reproduction is not — republishing an article, lifting a case study into your own materials, or reusing the site's code or layout requires written permission first.

If you want to use something and are not sure which side of that line it falls on, ask. The answer is usually yes and it takes one email.

The case studies and portfolio describe work done for real clients. They are published as a record of what was done, with the permission of the clients concerned, and several are deliberately anonymised for that reason.

• Client names and marks belong to those clients, not to me. Their appearance here is not an endorsement of you, and not a licence for anyone else to use them.
• Figures are results from a specific engagement, in a specific market, at a specific time. They describe what happened. They do not forecast what would happen for you.
• Nothing shown here is available to buy as described. A campaign is scoped to the client it was built for.

Where a testimonial names a person or a company, that attribution is published with their written permission. If you are named here and want that changed or removed, email me and it is done — no explanation needed.

Sending the contact form starts a conversation and nothing more. It does not reserve capacity, commit me to taking the work, or commit you to buying anything.

• I may decline. Some enquiries are outside what I do, some are in sectors I do not work in, and some are simply beyond the capacity I have. A decline is not a judgement of your business.
• Nothing is owed either way until there is a written agreement signed by both of us.
• Timings quoted in a reply are estimates based on what you have told me, and they are subject to what the work actually turns out to involve.

Anything commercially sensitive you send in an enquiry is treated as confidential whether or not the work goes ahead, and is handled as described in the privacy policy.

This section is the one worth reading twice, because the promises it refuses are exactly the ones this industry is used to making.

• No ranking guarantee. Nobody controls Google's results. Anyone who guarantees a position is either misunderstanding the work or misrepresenting it.
• No traffic or revenue guarantee. Search demand, seasonality, competitors, and your own site all move independently of anything I do.
• No metric guarantee. Domain Rating and similar scores are third-party estimates that can be manufactured cheaply, so guaranteeing one guarantees the manufacture rather than the placement.
• No guarantee a placement stays live forever. Publications get sold, redesigned, and archived. I place links on sites chosen to make that unlikely, not impossible.
• No guarantee against algorithm changes. The work is done to be defensible when the rules move, which is not the same as being immune to them.

What is promised instead is process: sites vetted to a stated standard, placements you approve before they are pitched, and a record of every link with the URL, anchor, and date. That is what an engagement actually buys.

Advice and figures published on this site are general information, not advice for your particular situation, and are accurate to the best of my knowledge on the date shown.

Articles and case studies here link out to publications, tools, and sources. Those sites are not under my control, and a link is a reference rather than an endorsement of the linked party or of anything they publish later.

Once you follow one, that site's own terms and privacy policy apply and mine do not. No link on this site is an affiliate link — I take no commission from any tool or service mentioned anywhere here.

This site is provided as it is. I take reasonable care to keep it accurate and available, but I do not warrant that it will be uninterrupted, error-free, or current at every moment.

To the extent the law allows, I am not liable for indirect or consequential loss arising from use of this website — including lost profit, lost revenue, or lost data. Nothing in these terms limits liability for death, personal injury, or fraud, none of which can be excluded and none of which I would attempt to exclude.

Liability arising from paid work is governed by the engagement agreement for that work, not by this page.

Governing law

[Country]

Courts

The courts of [Country]

If any part of these terms is found unenforceable, the rest continues to apply.

These terms may be updated as the site changes. The current version is always the one on this page, and the date at the top tells you when it last moved.

Continuing to use the site after a change means accepting the updated version. A change here never alters a signed engagement agreement, which can only be varied in writing between us.

Anything here that reads as unclear or unreasonable: hello@tanzeel.com. I would rather rewrite a clause than have it discovered mid-project.