01
LedgerlyFintech SaaS12 months
From DR 28 to DR 61 Without Buying a Single Link
- Domain Rating
- 28 → 61
- Referring domains
- +143
- Organic sessions
- +312%
143
Referring domains earned
28 → 61
Domain Rating, 12 months
+312%
Organic sessions
5 mo
Penalty to full recovery
02
Approach
I have spent six years earning links the slow wayProspectingSix checks before a pitchTraffic trend, topical fit, outbound patterns, editorial standards, indexation, and who else they have published. reading the site before pitching it, writing something its editor would have commissioned anywayPlacementsEditorial, not paidNo networks, no PBNs, no link farms. Every placement has to survive a manual review on its own merits. and turning down the ones that would not survive a manual review. What is left is coverage on sites that already have the traffic you wantReportingNumbers you can checkLive link reports, referring-domain growth, and the months that underperformed reported as plainly as the ones that did not..
Not volume
Ten links an editor signed off
Beats a hundred that nobody read. A placement is worth what the site around it is worth, and that number does not scale by buying more of them.
Not networks
No PBNs, no exchanges
Every site is read before it is pitched. If a placement only makes sense inside a scheme, it stops making sense the moment the scheme is found.
Not vanity metrics
Referring domains and traffic
Not “links built” in a spreadsheet. The months that underperformed get reported as plainly as the ones that did not.
03
How It Runs
- Weeks 1–201
Audit
Backlink profile, competitor gap, and what is already ranking. Nothing gets pitched until this is done — half the time the first month's work is undoing something.
- Weeks 2–402
Prospect
A traffic-vetted list, six checks per site. Most candidates do not survive it, which is the point: Domain Rating is the least interesting number on the page.
- Ongoing03
Pitch
Real outreach to real editors, written one at a time. Templates get ignored, and the good sites can spot one in a line and a half.
- Month 2 onward04
Place
Draft, revision, publication. A live link report when it goes up, and the anchor and target page recorded against the plan they came from.
04
Selected Work
04 / Selected Work
Three campaigns,
start to finish.
The full write-ups — what was broken, what I did, and what moved.
02
NorthsendE-commerce8 months
Pointing Links at Money Pages
- Organic revenue
- +184%
- Category rankings
- 31 in top 3
- Referring domains
- +67
03
ConfidentialB2B SaaS5 months
Undoing Four Years of Cheap Links
- Toxic domains removed
- 412
- Traffic recovered
- 98%
- Time to recovery
- 5 months
05
In Their Words
We came in after a penalty with a profile nobody wanted to touch. Five months later the traffic was back and the disavow file was something I could actually explain to the board.
Akbar | Head of growth @netixsolVP Marketing, ConfidentialB2B SaaSThe first links we had ever paid for that actually moved a ranking. Six months in, the pages we cared about were on page one and staying there.
Jolia Abrar | CEO @flnixHead of Growth, LedgerlyFintech SaaSReporting was honest even in the months that underperformed. That sounds like a low bar until you have worked with an agency that does the opposite.
Ava Lili | Founder @JoaeFounder, NorthsendE-commerce06
What I Do
Editorial placements on sites with real traffic and real editorial standards.
- Prospect list with traffic and relevance vetting
- Pitch and relationship management
- Draft, revision, and placement
- Live link report
- Cadence
- 4–8 placements / month
- Commitment
- 3 months minimum
Campaigns aimed at the pages that earn revenue, not just the blog.
- Link gap analysis against ranking competitors
- Target page and anchor planning
- Outreach execution
- Monthly acquisition reporting
- Cadence
- 10–20 referring domains / quarter
- Commitment
- 6 months minimum
Find what is dragging a domain down before spending anything on new links.
- Full backlink review
- Toxic link identification and disavow file
- Recovery roadmap
- Cadence
- One-off, 2–3 weeks
- Commitment
- Fixed scope
07
Before You Ask
01How long before I see results?
Three to six months before ranking movement is clearly attributable to the links rather than to something else you changed. Anyone promising faster is either buying links or taking credit for a seasonal curve.
02Do you buy links?
No. Every placement is earned editorially — pitched, written, and accepted on its merits. Paid links work until they do not, and the cleanup costs more than the campaign ever did.
03What do you need from me to start?
Search Console access, the pages you actually want to rank, and any prior audit or disavow work. If a previous agency left a mess, say so early — it changes the first month entirely.
04Do you work with agencies white-label?
Yes, on a fixed retainer with reporting you can hand to your client under your own branding. I stay off calls with the end client unless you want me on them.
08 / Next
Let’s earn links that hold.
Tell me the pages that need to rank and what has been tried already. I’ll come back with whether I can move them.