01
SaaS companies
Products whose buyers search the problem long before they search the category.
In the record
- Lumin PDF
- CloudCall
- Agistix
Service 01Editorial placement
Research-led guest posting for teams that need relevant publications, useful articles, and links an editor chose to keep — not inventory sold under an editorial label.
1 of 6 candidates, read before it was pitched
Editorial placements on sites with real traffic and real editorial standards — earned, not bought.
A site accepted the pitch, so it goes on the list — whether or not anybody with the client's problem reads it.
A scraped inbox address instead of a person, a section, and a reason the pitch belongs there.
Six hundred words built around one sentence, which reads as insertion rather than as something an editor commissioned.
A good placement spent on whichever URL was easiest to link, agreed after the fact rather than before pitching.
A placement fee that never appears in the report, which changes what the link is worth and what it actually is.
A delivery report with a domain and a promise on it, and nothing a client can open to confirm it went live.
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01
Products whose buyers search the problem long before they search the category.
In the record
02
One chain per market: the service, the city, a topic that belongs to both.
In the record
03
Category pages competing against directories and every other agency in the city.
In the record
04
Community and development pages, where the market name is the search.
In the record
05
Service-area pages that each need their own authority, not one campaign stretched thin.
In the record
Existing links, ranking pages, commercial priorities and no-go domains become the brief. The link has a job before a prospect is added.
Traffic trend, ranking footprint, readership, outbound-link behaviour and recent publishing activity — checked together, never one metric alone.
Qualified publications are shared with the reason each one fits. Anything struck is removed before an editor is contacted.
Outreach written around the editor's readership and the client's actual expertise — not a template with a name swapped in.
Brief, draft, editorial revisions and publication handoff, covered as part of the engagement rather than left for the client's team.
The live page opened, the anchor read, the destination followed. The final URL enters the report immediately, not at month end.
ResultA verified live URL, logged against the campaign.
Every row is an artefact — something you are holding at the end of a week. None of them is an outcome, because an outcome is not something a supplier can hand over.
Traffic, trend, outbound-link and editorial checks recorded for every domain that made the list — and for the ones that did not.
A publication, a section and a person, every time. Scraped inboxes are not a prospect list.
Outreach written for the publication and carried through replies, objections and editor follow-up.
The article begins with something the client genuinely knows, then earns the link inside that argument.
The brief, article, editorial revisions and publication handoff — one engagement, not a draft handed off and forgotten.
Target page and anchor agreed before pitching, so a good placement is never wasted on the easiest URL to link.
Every URL recorded with its target page, anchor, publication date and status — the same sheet the figures are read off.
541
14
8
190
Read from the supplied delivery record. These are placements, destinations and anchors — not rankings, traffic or revenue.
190
Tracked placements
Topic clusters placed against
PDF editing, e-signatures and document workflows. One product, opened into the questions its buyers were already asking somebody else.
View the full case studyYes. The target list is shared before pitching, including the reason each publication qualified. A rejected domain is never contacted for your campaign.
No. This scope is earned editorial outreach. Paid placements, private blog networks, reciprocal exchanges and sponsored inventory are explicitly excluded.
The engagement covers the brief, draft, revisions and placement management. Your team is only pulled in when subject expertise or approval is genuinely needed.
Typically from week three, but editors control their own publication calendars. The approval and outreach pipeline is reported before the first URL lands.
Guest posting is one acquisition method inside the wider system — an editorial placement, written for a specific publication. Link building starts from a commercial target and may combine this with link-gap opportunities and internal routing around it.
4–8 placements a month is a rate the pipeline can sustain at the quality bar above, not a quota. A month with fewer, better-fitted publications is not a shortfall — accepting a weak one to hit the number would be.
Yes, provided the client can supply the subject-matter detail an editor would expect. The brief names what is needed before drafting starts, so nothing is invented to fill a gap in the outline.
No. No individual placement can guarantee a ranking position, and anyone who says otherwise is describing something outside their control. The commitment is to relevance, editorial quality and a verified live URL — the parts that are actually deliverable.
Still something here unanswered?
Send the question with the domain and the page it is about. It is read the same day, by me — there is no auto-responder.
Start here
Send the domain, the page, and the market it needs to compete in. The reply says whether guest posting is the right first move.